Top Marketing Tips For Realtors In South Florida To Kill It Online
That’s more than half the world’s population we are talking about.
Business owners from all around the world have started taking their business online to reach a wide range of audiences.
Shifting our focus towards the real-estate industry in South Florida (Palm Beach, Miami Dade or Broward County and the cities within such as Boca Raton, Fort Lauderdale, and Plantation), things aren’t so different.
Did you know that about 92% of the home buyers head over to the Internet looking for their dream home?
And that’s the reason it’s more important than ever for the real estate agents to establish their dominance in the online world.
In this blog post, we will take a look at top-proven marketing tips for real estate agents that can help you establish your dominance in the digital world like a BOSS.
Without wasting any further time, let’s get started right away.
Develop A User-Friendly Website
If it takes more than 3 seconds for the web-pages to load, then the business will witness an increase in the bounce-off rate.
As a realtor, you might find it to be really challenging.
That’s because you might have to deal with tons of photos and links on your website.
That’s the reason; we’d advise you to hire a professional web designer to get the job done.
And that’s not it.
With the rapid growth in the number of mobile users on a yearly basis, it has turned out to be more important than ever for you to build a mobile-responsive website.
If your website isn’t responsive, your potential prospects and customers will face a hard time browsing your website comfortably.
Here’s the list of content that your mobile-friendly website should include:
- List of The Latest Listings
- Content Guiding Your Users Throughout The Entire Home Buying Process
- Links To Different Moving-Related Services Like Movers, Lawyers & Home Inspectors
Don’t forget to implement a chat feature on your website or other cool plugins such as Analytics integration, and lead generation tools. Here’s a great list of must-have plugins by TheTa by DataBird Journal
The real-estate industry in south Florida is entirely people-centric.
If your prospects or customers have any doubts or queries, you need to make sure that they are answered right away.
Launch An Email Marketing Campaign
EMAIL MARKETING IS DEAD
Time and time again have we come across this myth and let us tell you that it’s entirely false.
No matter what the industry is, email marketing is one of the best marketing strategies for real estate agents that can help attract high-quality leads to your website straight away.
An email nurture campaign can simply help you connect with a new set of leads as well as maintain a connection with your past customers.
Did you know that the average email open rate for the real estate industry is about 27%, with CTR being about 3%?
Make sure that the content in your email is relevant and adds value to your prospects as well as customers.
Don’t make it too salesy.
Come up with a compelling subject line.
The more relevant and value-adding the content in your email is, the higher will be the Click-Through-Rate.
That’s about 45% of the entire world population.
A fully-fledged social media strategy for your real estate agency will simply do wonders.
Here’s the list of some of the content ideas you can post on the social media platforms:
- Success Stories
- Case Studies
- Relevant Blog Posts
- Team Bios
- New Or Existing Listings
To be honest, creating a social media strategy isn’t quite a piece of cake.
Personally, we’d advise you to carry out a thorough research about your target audience and create a list of the relevant tools at your disposal before you begin with your social media journey.
It’s really important for a real estate agent to share varied content on social media platforms to establish his/her dominance.
Make sure that the content that you post is useful for each and everyone in your follower’s list.
Time To Get Your Blog Up & Running
Want to rank on the first page of the search engine results?
It’s time to start publishing blog posts or articles on your website’s blog section.
Each blog post that you upload on your website will be another page that can be indexed by the search engines.
It’s one of the best ways to level-up your SEO game.
And that’s not it.
A blog section will also help you build your reputation in the digital world, as well as provide valuable advice to your clients.
If you don’t already have a blog section on your real estate website, you’re missing out a lot.
It’s Time To Host A Webinar
Want your prospects and customers to recognize you as an expert in the real estate world?
It’s time you showcased your expertise by hosting a webinar.
A webinar is one of the most crucial elements of a digital marketing strategy.
And if you seriously want your digital marketing campaign to do wonders for your real-estate business, it’s time to give it a shot.
Various techniques such as online workshops, as well as webinars, can help you reach a wide range of audiences and prove yourself as an industry expert.
Don’t know where to get started?
Here’s the list of the top tools that can help you host your own webinar without any hassle:
In the case of the real-estate world, digital marketing is highly based on generating inbound leads.
That’s the reason we consider it really important for you to get your name out there.
Are You Ready?
Are you one of the realtors or brokers from Broward County FL or Palm Beach Florida who’s SUPER-DUPER confused on how to get his/her online journey started?
Well, that ends here.
In the past, we’ve worked with the top realtors, agents, and brokers in South Florida. And if you are some of those who reside in Fort-Lauderdale, Davie, West Palm Beach, it’s time we helped you boost up your journey.
So, what are you waiting for?